Why do I need to keep my website up to date?

Updated: Jan 14, 2019

Unless you have no interest in growing your business, you need a website. However, once you build a website, you need to continue to maintain it, update it, to make sure it stays relevant and to make sure your customers can find you. It’s not a build- it-and-forget-it item.

Why is that? Simply because 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. If your website is well optimized for search, it can help you beat the Goliaths of your industry.

Google constantly updates the rules on how websites are ranked, in order to make sure users always find precisely what they are looking for. At Globaltec, we consider ourselves pros in figuring out how to rank web sites, but that’s because we’re constantly keeping up with the changes Google is making. Google supposedly make about 200 changes per year in its search algorithms. So, your site could be in the top 5 search results one month, and on page 3 the next if you haven’t kept up with Google’s artificial intelligence.

Google uses fresh indexing, which refers to how often search engines look at your site. Search engines are constantly looking for information that is fresh and interesting. This means that if you built a website a few years ago, and haven’t updated it at all, chances are it’s being referenced very poorly because Google will not be visiting it, thus not ranking it relevant for its users.

“In terms of market share, Google remains the dominant search engine throughout 2017 - averaging a net share of 74.54%”

Ask yourself these questions:

1) Is your website living to your expectations?

2) Are you getting a solid return on investment from your site?

3) Is your website driving traffic and generating revenues for you?

If you answered no to any of these questions, you need to keep reading this article because it may be time to give your website some much needed TLC.

Here are 5 ways to update your website regularly in order to ensure that it loves you back.

1. Update your site regularly

Was the ‘’latest news’’ section of your site updated 2 years ago? Nothing turns a reader off more than finding an article that is dated more than 6 months ago. Putting out fresh content on a regular basis will ensure customers and prospects stay engaged with your site. After all, you don’t want them to think your business is not going well. If you’re too busy and can’t update the content regularly, consider outsourcing that part to a trusted third party.

According to some industry research, 46% of business buyers will leave a website if it’s not immediately clear what the company does, and 37% will leave because of poor navigation or design.

2. Give your site a makeover

People often judge websites based on the homepage and the overall design. If your website is done poorly, has formatting or text errors, don’t be surprised nobody’s visiting. Sometimes, people associate the quality of products and services offered by a company by the way the website looks.

Did you know that a single bad experience on a website makes users 88% less likely to visit the website again?

3. Optimise your site for Search Engine Optimization (SEO)

The better optimized your website is for search engines, the more people will find your site when they type in certain keywords related to your products and services. This is something that you can do yourself if you have the time, but it’s often much easier to outsource that portion to SEO experts whose job is to make sure your website ranks high in search results. If you want to increase your sales and visibility, it’s a worthwhile investment.

4. Use Social Media

You need to go beyond the borders of your domain name. Using social media is a great solution to promoting your website for free. Social media is often known as a top traffic source for many websites and it’s sometimes even more valuable than direct traffic and results from search engines.

Read our article titled Top 10 ways social media can be profitable for any business to find out which social media network is best to build your brand on, without diluting your time and money.

5. Review your content

Are you engaging with your audience in an effective manner? Your content is anything from blog posts, images, videos, product descriptions, that’s on your website. Providing valuable content to your customers is a great way to engage with them and make sure they come back to visit your site often. On top of that, search engines love content and the more you update your site, the more search engines will visit it and raise your ranking.

75% of business buyers say digital website content significantly impacts buying decisions, and 62% can finalize purchases based on digital content alone.

We hope this article was helpful to answer the question Why do I need online advertising for my business? Your website can really be a key driver for your business, but it needs to be maintained on a regular basis. For more advice on how to ensure your website is always up to date, book a free consultation with us today!

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Do you sometimes feel overwhelmed with all the marketing tasks you have to do, or should be doing?

Could you increase sales if you had a dedicated team specialized in your market to provide you with effective online lead generation solutions?

Why not offload the marketing aspect of your business so you can concentrate on your business?

Globaltec is a managed service agency that specialises in lead generation for small and medium organisations. While some agencies go after the big guys, we choose to work with the heart and soul of our economic drive train, you.

Treat your business with marketing strategies that drive results. Contact us today for a free consultation.