Facebook Cheat sheet for business

Updated: Feb 4, 2019

Facebook is undoubtedly THE social network most people are on. Two billion people use it every month, and 1.4 of those use it daily to connect with friends and family, and to discover things, products and services that matter to them. You’ve probably been told that all businesses need to be on Facebook, so you created a page. But are you left wondering if you should be posting cat pictures? How do you make your Facebook business page look professional?

Let’s start with the basics

Ok, there are Facebook Profiles, Facebook Pages, and Facebook Groups. How do you know which one you need?

For starters, Profiles are for individual users, not for businesses. Creating a profile for a business is actually against Facebook’s terms of use, so don’t do it.

Facebook Pages are meant for businesses and brands. This is what gives your business or brand an identity on Facebook. Those interested and following your brand can like your page and become fans, and when they do, all their friends will see it.

Facebook Groups are meant for discussions and to exchange tips, advice, etc. If your business has many members, then you can create a group, but we are not going to focus on Groups in this article.

“On average there are 486,183 users a minute accessing Facebook from their mobile”

The Anatomy of a Great Facebook Page

Ok, so now you’re wondering what your business page should look like. Much like a personal profile, there are various sections you can, and should, fill out. Let’s go through them:

Completed and Optimized ‘’about’’ section.

This is generally where a consumer has the chance to understand who you are and what you do, before they decide to like your page. Keep this section concise and throw in descriptive keywords that customers are likely to use in search queries.

Recognizable profile photo and Engaging Cover photo

Everyone will see this picture. It’s the first thing that will pop up in the search, it’s at the top of your page and next to every update you share. Good image options for your business profile photo are your logo or a professional headshot of yourself if you’re the face of the company. Choose wisely and make sure you have a hi-quality image that matches your brand.

You can even get creative, like Coca-Cola did a few years ago:

The call-to-action button

Facebook offers seven options for your audience to interact with you. We strongly suggest you use one of them on your page:

· Book Now

· Contact Us

· Use App

· Play Game

· Shop Now

· Sign Up

· Watch Video

This button is placed at the top of your page and allows you to link any URL you wish. This is a great feature to drive more traffic from your website directly to your website.

Authentic and inspiring content

Did you know that 75% of Facebook users check their news feed at least once a day? They’re looking for fresh, new and engaging content, which means you need to be consistent in posting useful, interesting and engaging content. Videos are the best way to engage consumers, but you also want to vary your content. You can use blog posts, promotions, videos or even some humour from time to time to keep it light.

6 great ways to build engagement with your customers and prospects with Facebook

1. Have a clear goal and strategy – For example, if you’re a coffee shop and you want to increase sales generated by Facebook by 10% in the next 3 months, you could

  1. Create a post every morning with a special of the day, using a coupon code that can be traced back to Facebook

  2. Post a daily photo featuring your ‘’customer of the day’’

  3. Encourage users to post their own photos of themselves enjoying a coffee in your shop

2. Create a human voice for your business – This is where video comes in great. You could do a live shout-out from your store to explain a new product, an ongoing promotion or to celebrate a holiday or an event. Ultimately, people buy from people.

3. Post regularly – research indicates that users check their Facebook more than 10 times per day, and if they see you post new material regularly, the chances they’ll interact with you are much greater. It’s recommended to post between 3 to 10 times per week, so once a day should do the trick.

4. Encourage comments and reply quickly – Failing to respond to those who left a comment is a surefire way to get them disengaged. You should always reply within 24 hours. Encourage comments by asking questions, posting polls or asking users to contribute photos or videos.

5. Use pictures and videos – Here is where you can leverage the best of Facebook. You can post pictures of your business, of your products or, in the case of that coffee shop, specialty-coffee recipes to share with your fans. You can also have fun and get interactive with discounts, contests and giveaways. Research shows that contests and giveaways are actually the most popular reason for a customer to follow your page.

6. Promote your Facebook page - if you have a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.

Do and Dont’s of Facebook

Finally, here are 5 Dos and 5 Don’ts that will allow you to maximize your business Facebook Page:

DOs –

  1. Keep posts short and sweet – Posts with less than 100 characters get more engagement.

  2. Post during strategic times of the day – research shows that posts published between 1 and 4pm have the best clickthrough’s and share

  3. Participate in the conversation – Users appreciate business owners who are engaged.

  4. Provide helpful links – Be sure to educate your fans, not just talk about yourself or your business

  5. Say thank you – Thank your followers and fans. Make them the center of your focus

DON’Ts –

  1. Overpost – Only post a few times a day at most to maximize engagement

  2. Use bad grammar – Make sure you don’t have any grammar errors or misspelled words in your post

  3. Talk politics or religion – If you take a stand one way or another, you run the risk of losing customers

  4. Bad mouth competition – Don’t air your opinions on social media, it will just make you look immature

  5. Hard sell –Using advertising slogans, posting repeatedly about a product or service or just providing lists of products in isolation from conversation may result in users unfollowing you.

We hope this article was helpful to answer the question How to get business opportunities with Facebook. When used properly, Facebook can provide a lot of value for your business. For more advice on how to take your Facebook efforts to the next level, book a free consultation with us today!

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